The path of an entrepreneur is never a straight one.

When we set up our businesses we envisage a lovely, steady experience that goes up and up as we grow. Sadly, this is rarely the case.

There will be days when we’re on top of the world, nailing it in every direction. There will be days when we feel like a helpless failure. That’s completely natural.

Entrepreneurship is of course not an easy job. First pressure of startup then if it turns to be a success, maintaining that success and keep going — yes it’s a continuous job. Well, if you weren’t ready for these challenges, why would you quit your 9 to 6 job and take such a huge risk? To quit again? No, right!

Entrepreneurship is a roller coaster. You see, the ride from a distance and get excited. Once you step on the coaster and buckle up, your adrenaline skyrockets. But then, there’s the upward trek before momentum takes over. Your stomach rises into your throat, you look at the people on the ground that looks like ants and wonder why you stepped foot on the ride to begin with. From your new vantage point, those not on the ride seems to be in a much better position.

If you’re an entrepreneur on the startup business slope, keep these three things in mind:

Know your purpose. You’ve thought of a concept or product that will entertain, improve, help or heal people. Define the true WHY of your work and keep it in front of you and your team at all times. Get a tattoo of your purpose if that will ensure its top-of-mind. If you believe in your startup’s purpose, reminding yourself of it will keep you moving. Recite that purpose when you’re still at the office and your friends and family are posting their Saturday night highlight reel on Facebook. Better yet, just don’t check Facebook when you’re in the office on Saturday nights.

Find other crazies. Surround yourself with other entrepreneurs. Find a group like the Entrepreneurs’ Organization and dig in. Get in a forum where you can talk about how this new venture is affecting you and those around you. When you realize others are on a similar coaster, or better yet, jumped on the coaster before you and are now flying high, you’ll gain confidence and feel rejuvenated. Further, like-minded folks may have ideas and input that could make your upward slope a little shorter.

Celebrate the little wins. Create daily, weekly and quarterly priorities to move your business forward. When you reach them, celebrate. You may be the only one at the party, but that’s okay—more cake for you. Since you’re a startup entrepreneur, you may not be able to celebrate with Cristal and Ferraris, but you can reward yourself with three technology free days. No email, texts or excel sheets for three whole days. Now there’s a reward. Motivate yourself to reach the big milestones by celebrating the smaller ones.

Be Positively Prompt. There have been entrepreneurs who keep pushing things for future. These are kind of people who don’t reject straight away and don’t accept immediately too. We will see, we will think, it’s not bad let me look forward to it….these are generally the kind of replies they give. Now this includes both opportunity grabbing and problem-solving, both are the scenarios to act on positively and promptly.

Partner to Get Better. Collaboration can sometimes save up. Have you heard, “The more the merrier”? Well, yes, this should not be implemented all the time but when you are drowning, calling the lifeguard is the smart choice to make. Find your business lifeguard and convince him, you guys can work better and partnering can make your businesses more lucrative and prosperous.

If the roller coasters were easy, everyone would jump on. That upward slope separates the successful entrepreneur from the wannabe. The steeper the incline the more momentum you’ll have for the rest of the startup business ride.