When we think about corporate culture, we think about a “cool” factor that sets a company apart as a unique and special workplace. Corporate culture is the values and beliefs on which the organization performs its activities.

A strong corporate culture is supported by intuitive and social science.  According to James L. Heskett, culture “can account for 20-30% of the differential in corporate performance when compared with ‘culturally unremarkable’ competitors.”

But what makes a culture? Each culture is unique, and myriad factors go into creating one, but there are four common components of great cultures. Isolating those elements can be the first step to building a differentiated culture and a lasting organization.

  • Vision: Vision or mission is simple statements that provide a purpose to the organization. That purpose, in turn, orients every decision employees make. When they are deeply authentic and prominently displayed, good vision statements can even help orient customers, suppliers, and other stakeholders. Nonprofits often excel at having compelling, simple vision statements. A vision statement is a simple but foundation element of culture.
  • Value: A company’s values are the core of its culture. While a vision articulates a company’s purpose, values offer a set of guidelines on the behaviors and mindsets needed to achieve that vision. Many companies find their values revolve around a few simple topics (employees, clients, professionalism, etc.), the originality of those values is less important than their authenticity.
  • Practice: Of course, values are of little importance unless they are enshrined in a company’s practices. If an organization professes, “people are our greatest asset,” it should also be ready to invest in people in visible ways.And it follows through in its company practices; it must encourage more junior team members to dissent in discussions without fear or negative repercussions. And whatever an organization’s values, they must be reinforced in review criteria and promotion policies, and baked into the operating principles of daily life in the firm.
  • People: No company can build a coherent culture without people who either share its core values or possess the willingness and ability to embrace those values. That’s why the greatest firms in the world also have some of the most stringent recruiting policies. People stick with cultures they like, and bringing on the right “culture carriers” reinforces the culture an organization already has.

There are other factors that influence culture. But these components can provide a firm foundation for shaping a new organization’s culture. And identifying and understanding them more fully in an existing organization can be the first step to revitalizing or reshaping culture in a company looking for change.


About 71% of earth’s surface consists of water.

The ocean remains one of the most expansive, mysterious and diverse places on Earth. Unfortunately, it is being threatened by pollution from people on land and from natural causes. Marine life is dying, and as a result the whole oceanic ecosystem is threatened simply by various sources of pollution.

One such hazardous pollution is plastic pollution.

More than 8 million tons of plastic are dumped in our oceans every year.

The proliferation of plastic products in the last 70 years or so has been extraordinary; quite simply we cannot now live without them. We are now producing nearly 300 million tons of plastic every year, half of which is for single use.

Plastic is cheap and incredibly versatile with properties that make it ideal for many applications. However, these qualities have also resulted in it becoming an environmental issue. We have developed a “disposable” lifestyle and estimates are that around 50% of plastic is used just once and thrown away.

Plastic is a valuable resource and plastic pollution is an unnecessary and unsustainable waste of that resource.

Plastic is harmful to environment is many ways. It does not break down easily and it is considered as food for marine animals.

But we could prevent this much plastic from ever entering the ocean.

For example, only 14% of plastic packaging is recycled, and it’s the biggest source of plastic pollution in the oceans, according to the report.

If we reused more plastic packaging, and turned it back into other plastic products, the report concludes, we could significantly decrease the amount that goes into the oceans.

If we are to preserve ocean and its natural beauty, drastic measures have to be taken to combat this pollution and keep what we hold most dear.




We can never forget our campus life. Doesn’t matter if it is hanging out in canteen or just wandering around aimlessly. We love doing the above more than attending our boring lectures. Without realizing we make N number of memories while doing nothing but just having fun.

Then all too soon the festive is over. One day we are enjoying coffee and Maggie with our friends with no worry of the world; and next day we are dressing up for our campus interview; A bittersweet moment for all of us.

Sweet because this interview can be our ticket to success and bitter because we’ll have to kiss our college goodbye.

With college life coming to an end and corporate life waiting to swallow us, we are allowed to feel petrified. The thought of being thrown from crazy college life to wilder corporate life can bring tears in our eyes. And on the top of that our seniors would never leave us alone without sharing their unpleasant experiences of “difficult targets” or “rude boss” and of course, “bulling colleagues”.

It’s alright to be scared, and it’s most definitely alright to be nervous.

But what is not alright to not know WHAT YOU WANT….

Not going to lie. Working for a company is not easy. Our boss is investing in us, so it’s natural for him to demand return on investment.

But our work becomes a lot easy when we are working for our passion. Doing a job that we love and we are good at. But do we know what we are good at?

Let’s find out with a small exercise.

We’ll close our eyes and think about our golden college days. We’ll try to see what our trump card was when we used to deal with our notorious friends. Remembered something? It doesn’t matter if it was our sheer wit to counter back or just our good communication skills. These are the factors that will help in coping with our corporate life.

Corporate life is not difficult. It is just different which can be conquered by our own tricks we learned during our campus life.

The journey from college to corporate is a crucial one. With many things to be taken under consideration. ICCE helps students to learn these etiquettes that would help them through their corporate life through their college2corporate program. Join this program to learn the life of corporate.



Every year over 130 million babies set foot on this planet.

But the according to statistics less than 10%  of world’s population is self employed; within them 3% are business owner; among them only 1% business survives (10+ years) with 0.4% earning $ 10M in revenue and 0.04% earning $50M in revenue.

An entrepreneur is born with a sharp, witty mind. They aim on making their own unique organization. Just like there can’t be too many restaurants serving same cuisine, there can’t be many organizations saying “me too”.

Entrepreneurs are a rare breed. It takes a heterogeneous mix of confidence, risk tolerance, self-discipline, determination and competitiveness to start a business and see it through to success.

The only three essential an entrepreneur needs to establish his business is a small amount of capital, strong work ethics and persistence.

Most self-made entrepreneurs rise from ground floor. They live with nothing but a new idea. They are built to be risk takers and tolerant. The risk of taking giving their idea shape is what leads them towards success.

In population of millions and millions of people, every person thinks of an idea. But less than 10% can implement their idea and maybe only 4% can gain success.

But entrepreneurs are those breed of the human kind who despite of failure are determined to fight till their last breath. They are set to have their own identity by hook or by crook. They need to develop an entrepreneurial attitude.



“Action speaks louder than words”. That is something we have been learning since ever.

But what steps did we take to look after our earth from the worsening climate? Every month campaigns are supported by various societies to increase awareness about this issue. But do you think only creating awareness is enough? Do you believe people go on taking action on it, even when they are aware this the problem?

The easy response to these the questions is NO.

Melting glacier, reducing rainfall, increasing drought; these problems are immense that might need ages for us to reconstruct. But does that mean we could just sit back and let the NASA and other scientist do the job?

Again the response is NO.

We can take easy and simple steps to stop climate change.

Reduce, recycle and reuse. Three steps to start with the action against climate change. Reduce consumption of energy and increase more efficiency. Take advantage of second-hand markets, give new life to items you don’t use anymore or find something that someone else has gotten rid of but you need. You’ll be saving money and reducing your consumption. Bartering is a practical solution. Recycle waste made of packaging and electronic items. You can save over 730 kilos of CO2 each year just by recycling half of the garbage produced at home.

70% of world’s population prefers consuming meat for their diet. Livestock is one of the biggest contaminators of the atmosphere. We can’t turn into vegetarians over night. Maybe never. But by consumption of low carbon diet we are taking step against climate change.

Take one baby step against climate change. Be subject to act and leave the talking for others.

ICCE has taken their step against climate change; Green (R)evolution. This initiative is helping others to understand their responsibility towards this problem. Join ICCE to save the environment.





“Being an entrepreneur means to have an insatiable thirst for learning, evolving and creating. There is simply no one end goal”-Richard Branson.

Entrepreneurship is a lifestyle, not just job. When there are highs of success, there are lows of many other things as well. There are upsides and downsides of being an entrepreneur which needs to be balanced. Embarking your own business is a personal choice.

Every entrepreneur has a different reason of choosing entrepreneurship; be it for money, for power or just making a difference. The important aspect is not about just creating your own venture but also establishing relations with your employees and customers.

In this Information Age, social media and the Internet have created a whole new way of doing business and making more money. The skills learned by today’s entrepreneur are different from the traditional gatekeepers. The passion of innovative new invention and constant desire to launch new products in the market pushes the entrepreneur beyond their normal boundaries.

While they push their boundaries on their mental and physical abilities, it is important to adopt a modest lifestyle. Learning to live modestly is an important part of achieving overall financial stability. “A frugal mindset focuses on what you need, not just on what you want or what you think will make you happy,” says Adam Toren, founder of young entrepreneur and Biz Warriors, a small business forum. Once they recognize that needless impulse purchases undermine your financial freedom, it changes their whole perspective on consumerism.

Entrepreneurs do not follow the 9-6 grid. Their hardship of developing their venture is a continuous process that goes on tirelessly. Their life is never too comfortable; their hunger for the growth of the organization would be the most important thing that leads them straight towards success.




With increasing heat, our desire to take a shower every hour increases too. We prefer taking long leisurely showers, and that is probably the worst thing we can do to the environment.

The relationship between water and climate has always been significant and day by day this relationship is falling out of shape. Since the Industrial Revolution, carbon levels have increased 2.5 times to more than 400 parts per million at present, said Michael Freilich, Director of NASA’s Earth Science Division, in a call with reporters Thursday. That is higher than it has been in the last 400,000 years.

As the earth’s temperature continues to rise, we can expect a significant impact on our fresh water supplies with the potential for devastating effects on these resources.  As temperatures increase, evaporation increases, sometimes resulting in droughts. The US is currently in one of the most severe, multi-state, multi-year droughts in decades.

In addition, rising temperatures are melting glacial ice at an unprecedented rate. Glaciers are an important source of freshwater worldwide, and some, like those at Glacier National Park, are in danger of disappearing within the 21st century.  Once these glaciers have melted away, they can’t be restored. Areas that previously depended on glaciers for freshwater will then have to seek other sources.

Did you know every year 2.7 billion people experience water scarcity each year?

With increasing carbon footprint, the shortage of water is bond to increase even more in till 2025. 68% of carbon footprint is generated while water filtration due to the amount of electricity used for the process is very high.

How can we save water?

Answer is quite simple. Every day the amount of water wasted after our showers and other daily activities needs to be taken under control. Water your garden early morning so the water does not get absorbed. Make sure there is no leakage in your pipeline. Such small steps in our daily life can help us save environment. Add organic matter and use efficient watering systems for shrubs, flower beds and lawns. Adding organic material to your soil will help increase its absorption and water retention. Install a rain barrel at your house. Rainwater harvest is a great way to keep your plants hydrated without turning on the hose or sprinkler.

These small initiatives taken by every individual can lead us towards a better future. One such initiative taken by ICCE is Green (R)evolution that aims to spread awareness about the climate change problem. Join us to save the environment.



Every little girl with a dream becomes a woman with a vision.

We have finally broken the so-called female boundary. Nowadays from small girl to youth, females have ambitions and small dreams are the foundation for great success. Everyone has a right to dream, whether girl or boy it doesn’t matter.

Long gone are the days when women were considered no match for all powerful men in this world. The new generation women across the world have overcome all negative notions and have proved themselves beyond doubt in all spheres of life including the most intricate and cumbersome world of entrepreneurship.

Women have come a long way from just being homemakers. Narendra Modi’s start up friendly environment in the country has proved to be a blessing for female entrepreneurs and instrumental in fighting gender stereotyping in the business community.

If we look in to 1950s, females had only a few roles; teacher, nurse, cook and seamstress are the most common among them. In rare occasions, there may be some other occupations which were out of the boundary put down for females, like doctors and scientist.

But today the trend has changed. Women are determined to build their own path. We refuse to be dominated. Even though every now and then we come across cases where women are assaulted, we are determined to bring a change. Be it Suchi Mukherjee, Vandana Luthra or Ekta Kapoor, women are creating a trend to protect themselves with their own money. Women are breaking through the chains and aim to build their own identity.

Both men and women are free to be sensitive. Both men and women are free to be strong.



Every morning, looking at our giant closet the first thing that comes to our mind is “I DON’T HAVE ANYTHING TO WEAR, I NEED TO SHOP”.

Then magically we take our new Zara dress, slip into our Jimmy Choo and we are off to shop.

But what we don’t realize is that subconsciously we are contributing for carbon footprints which lead to global warming. According to a recent survey, to convert raw materials into finished products, textiles use at least 8000 toxic chemicals. This human impact has devastated life on our planet, leaving a very large footprint – and that’s just the creation process. Based on the life span of any given product, the remaining half of the ecological footprint occurs after the garment is purchased.

Global awareness of our carbon footprint is steadily on the rise. The world population is developing a fundamental understanding of the need for ecologically sound practices. Choices for sustainable, eco clothes keep that momentum rolling.

So what changes can we do?

Going green with your closet is a simple way to protect our environment. By making small changes in our shopping techniques we can make big a difference.

Before buying a cloth make sure to check the material. Bamboo, silk, organic cotton, soy, hemp are one of the few natural, eco-friendly fabrics on the market. Before you shop, it’s best to know the ins and outs of each.

When we purchase merchandise from a brand, we are not just buying a piece of clothing or a statement necklace. We are also indirectly giving our seal of approval on its labor and environmental practices. We need to know more about the brands we tend to wear. Visit their websites and check the label before supporting them.

Wash with care. Buy green laundry detergent. It does the same job without the harsh, synthetic chemicals that harm the environment and pose health hazards. To save energy, wash on low heat and line dry.
If you need to dry clean your clothes, search for an eco-friendly, organic cleaner in your neighborhood that doesn’t use perchloroethylene (perc), a common chemical used by many traditional dry cleaners. It’s been listed as a hazardous air pollutant by the Clean Air Act and a probable human carcinogen by the International Agency for Research on Cancer and the US Environmental Protection Agency.

These minor changes in our daily life might be noticeable to us but they would show their effect in long term.

A small contribution towards the growing problem of global warming, by International Centre of Culture and Education (ICCE) is Green(R)evolution. Join our initiative to protect the environment.


You can’t be expected to assemble the plane alone; that’s where good mentors can help.

An entrepreneur can never reach his goal alone. Entrepreneurs are constantly breaking rules and making mistakes in an effort to drive their businesses forward. For this reason, having a mentor is invaluable.

Mentoring ensures that knowledge, experience, and hard-won insight transfers from one person to another through personal interaction over time. While your own great ideas are essential to your new business, with an experienced mentor at your side, you will have one of the most powerful assets any new businessperson can ever have. A mentor’s advice will help you to take action on your imperfect “good plan” because they can give you extra confidence to move forward without hesitation. A good mentor helps you think through your business plan, suggest you ways to generate your startup capital and provides the experience you lack. They have the knowledge and skill that can keep you focused.

Remember though, a mentor cannot guarantee you success. They only guide you through your journey and advise you throughout your entrepreneur career. They can only show the right direction, but end result lies on the entrepreneur.

At ICCE, through our Entrepreneur Vision program, we try to guide potential entrepreneur in establishing up their startup. We help them to understand the requirements of a business and direct them towards success.