Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility.
Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula.
To drive your sales on instagram is a lot easier than you think.
Here is how you can boost your sales;
Set up a business account
The only big reason on why you are not engaging audience might be due to the fact that you are mixing business with personal life.
Your targeted audience is not interested in knowing how you celebrated your anniversary.
If you want to use instagram to promote your business first of all create a separate business account from your personal one. In this account you should only post relevant images and videos to your product and brand.
Switching to business account is quite simple.
Under your account setting just select “Switch to a Business Profile” option.
Log into Facebook within the Instagram app. Then just select which Facebook page you want to connect.
After you do that, you’ll simply need to complete your profile.
Complete your profile and bio
It is very important that you need to complete your profile to make your visitors know that you are legitimate.
Once you provide contact information for your business account, a contact button will appear in your profile. Instagram users simply have to click that button and then chose whether they want to email you, call you, or find your location on a map.
Add catchy and unique bio to draw attention. Also add your website link to the bio.
Adding link would encourage visitors to your website and also increase your authenticity.
Give exclusive offers to the followers
Way back in 2015, 41% of Instagrammers said that they follow brands to have access to giveaways or exclusive offers.
Give special offers to your fellow followers. All you have to do is add in some overlaid text on your photos to announce discounts, sales, and more.
When you run Instagram contests, you’re rewarding your most loyal customers so that they’ll be more likely to buy from you again.
Start out by deciding what you want to give away to the winner of your contest.
Make sure it relates to your industry and brand. Giving away one of your products or offering access to one of your services is a good idea.
Then, post an image of the prize when you announce the contest and its rules.
Use one of those text-overlay tools to make your image fast.
Don’t forget to post a “reminder” photo before the contest ends.
Then, pick your winner and post a photo announcing it and make sure you congratulate them on your post.
But when it comes to running a contest, you should probably hold off until you have a decent following so you have more people to engage with it.
Now, let’s talk about how to market on Instagram without looking like you’re marketing.
Take advantage of Instagram influencers and brand ambassadors
Instagram influencers and brand ambassadors allow you to create a network of people who can promote your content.
Simply put, these people can share the good news of your products and services with their followers so that you’ll reach a larger audience who will purchase from you.
Influencers and ambassadors post reviews and photos about your brand so that you’ll have more opportunities to convince customers to buy.
There are tons of useful tools for finding influencers, too, like BuzzSumo.
This tool can help you find influencers in your industry or niche without any guesswork.
All you have to do is search for a keyword to find influencers related to any topic.
From there, you can filter the influencers by reach, influence, engagement, and more.
Then, you can reach out to them and build relationships.
In today’s mobile world Instagram is a top tool to use to bring more visibility to your personal brand as well as a place where people can be directed to your website and other online properties. There are many tools and apps available to help you create and schedule your content, most of which are free to use as well as a direct connection to Facebook for their advertising program.