The path of an entrepreneur is never a straight one.

When we set up our businesses we envisage a lovely, steady experience that goes up and up as we grow. Sadly, this is rarely the case.

There will be days when we’re on top of the world, nailing it in every direction. There will be days when we feel like a helpless failure. That’s completely natural.

Entrepreneurship is of course not an easy job. First pressure of startup then if it turns to be a success, maintaining that success and keep going — yes it’s a continuous job. Well, if you weren’t ready for these challenges, why would you quit your 9 to 6 job and take such a huge risk? To quit again? No, right!

Continue reading “UPS & DOWNS, SMILES & FROWNS”


How many of you liked the idea of being a spy? Complete with gadgets, fast cars, and other attractive significants? It would be a great way to get secret information.

Well, it may be too late for us to join the Secret Service, but we can indulge in a bit of undercover information gathering by taking a sneak peek at competitors.

It’s almost impossible to come up with a digital marketing strategy without consistent information regarding the trends in the niche. And if you think that it’s only what works that matters, you may not get too far.

In order to develop a way to leverage customers’ and influencers’ behavior to your advantage, you’ll have to make yourself comfortable in the office chair and start to seriously monitor the entire niche. That’s the wonder of a free market – it has made it compulsory to weigh everything on the scale of competitive advantage.

Continue reading “BE AS SNEAKY AS A SPY”


Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility.

Instagram is one of the most widely used networks today that can help build a larger audience and following online, making it a must-engage tool for brands. Posting relevant images, ads and videos that your audience will love is just one part of the success formula.

To drive your sales on instagram is a lot easier than you think.

Here is how you can boost your sales; Continue reading “INSTANT SALES THROUGH INSTAGRAM”


Success is often achieved by those who don’t know that failure is inevitable – Coco Chanel

The iconic French Fashion Designer and Entrepreneur; Coco Chanel is truly an inspiration. Every girl dreams to own Chanel’s collection. We would hardly find anyone who isn’t aware of the great Chanel brand.

But how many of us know the master mind behind this brand, Coco Chanel?

Not many.

Coco Chanel was a leading French modernist designer, whose patterns of simplicity and style revolutionized women’s clothing. She was the only designer to be listed in the Time 100 most influential people of the Twentieth Century.



Customer delight is seen as an exaggerated word we hear in every motivational speech. In seminars, speakers rant about Customer Delight and we do nothing but stare blankly at those speakers during their rant.

It is true that delighted customers are five times more likely to repurchase a product than satisfied customers.

If a customer complaints or is unhappy with your product or service, don’t be discouraged. If they cared enough to share their feedback, you have been given a great opportunity to better understand what is needed to delight your customer base.

First lets understand what customer delight is not! It’s not “Have a nice day” or “Buy one get on off”! It is the sense of surprising customers with the level of service you provide’, its surprising them in a positive way please!

Continue reading “CUSTOMER DELIGHT”