Have you ever looked back on your life and started to realize that some of your biggest goals and dreams just vanished? Not because you didn’t care about them anymore, but because you never took that initial step to get started on pursuing them wholeheartedly. Life then just started to pass you by.

Everyone has a comfort zone, or level of risk, where they feel in control. The problem is that if you stay in that comfort zone for too long, you don’t learn and achieve new objectives.

Applying for jobs just out of college or grad school we think our ultimate goal is to find the perfect comfortable job that is a natural fit and have a long, fulfilling career there.

Forget all of that, comfort is the enemy. If things are easy, it’s time to shake up your career. Continue reading “DON’T GET TOO COMFORTABLE”


A job interview gives you a chance to shine. What you say and what you do is going to either move you to the next round of consideration for employment or knock you out of the competition. It doesn’t take much to make an impression, doesn’t matter if it’s good or bad.

Interviewing is a competitive game, and even little things can make a big difference when you’re trying to get hired. If you haven’t taken the time to dress appropriately or if you say the “wrong” thing, it could be over before it starts.

Job interviewing is an act. Yes, you are the actor, and both sides know the rules: You, who are one of the candidates for the position, are doing your best to convince the interviewer you are the ideal candidate. The interviewer, who is the audience, is an independent thinker and needs evidence and proof before buying anything you want to sell.



Nowadays, global business is changing at such a stunning pace, entry-level professionals barely have time to acclimate themselves to a new company, a new competitive environment, or new operational requirements. The challenges faced by young workers include lack of experience, a complex corporate world, and business education that is too theoretical and out of sync with companies’ day-to-day needs.

But business school doesn’t have to be a part of the problem; higher-learning institutions can make their degrees more engaging and hands-on by blending the traditional economic and business dogmas with real-world, practical experiences and operational challenges, which will help to prepare students for the working world.




When we think about corporate culture, we think about a “cool” factor that sets a company apart as a unique and special workplace. Corporate culture is the values and beliefs on which the organization performs its activities.

A strong corporate culture is supported by intuitive and social science.  According to James L. Heskett, culture “can account for 20-30% of the differential in corporate performance when compared with ‘culturally unremarkable’ competitors.”

But what makes a culture? Each culture is unique, and myriad factors go into creating one, but there are four common components of great cultures. Isolating those elements can be the first step to building a differentiated culture and a lasting organization.

  • Vision: Vision or mission is simple statements that provide a purpose to the organization. That purpose, in turn, orients every decision employees make. When they are deeply authentic and prominently displayed, good vision statements can even help orient customers, suppliers, and other stakeholders. Nonprofits often excel at having compelling, simple vision statements. A vision statement is a simple but foundation element of culture.
  • Value: A company’s values are the core of its culture. While a vision articulates a company’s purpose, values offer a set of guidelines on the behaviors and mindsets needed to achieve that vision. Many companies find their values revolve around a few simple topics (employees, clients, professionalism, etc.), the originality of those values is less important than their authenticity.
  • Practice: Of course, values are of little importance unless they are enshrined in a company’s practices. If an organization professes, “people are our greatest asset,” it should also be ready to invest in people in visible ways.And it follows through in its company practices; it must encourage more junior team members to dissent in discussions without fear or negative repercussions. And whatever an organization’s values, they must be reinforced in review criteria and promotion policies, and baked into the operating principles of daily life in the firm.
  • People: No company can build a coherent culture without people who either share its core values or possess the willingness and ability to embrace those values. That’s why the greatest firms in the world also have some of the most stringent recruiting policies. People stick with cultures they like, and bringing on the right “culture carriers” reinforces the culture an organization already has.

There are other factors that influence culture. But these components can provide a firm foundation for shaping a new organization’s culture. And identifying and understanding them more fully in an existing organization can be the first step to revitalizing or reshaping culture in a company looking for change.



We can never forget our campus life. Doesn’t matter if it is hanging out in canteen or just wandering around aimlessly. We love doing the above more than attending our boring lectures. Without realizing we make N number of memories while doing nothing but just having fun.

Then all too soon the festive is over. One day we are enjoying coffee and Maggie with our friends with no worry of the world; and next day we are dressing up for our campus interview; A bittersweet moment for all of us.

Sweet because this interview can be our ticket to success and bitter because we’ll have to kiss our college goodbye.

With college life coming to an end and corporate life waiting to swallow us, we are allowed to feel petrified. The thought of being thrown from crazy college life to wilder corporate life can bring tears in our eyes. And on the top of that our seniors would never leave us alone without sharing their unpleasant experiences of “difficult targets” or “rude boss” and of course, “bulling colleagues”.

It’s alright to be scared, and it’s most definitely alright to be nervous.

But what is not alright to not know WHAT YOU WANT….

Not going to lie. Working for a company is not easy. Our boss is investing in us, so it’s natural for him to demand return on investment.

But our work becomes a lot easy when we are working for our passion. Doing a job that we love and we are good at. But do we know what we are good at?

Let’s find out with a small exercise.

We’ll close our eyes and think about our golden college days. We’ll try to see what our trump card was when we used to deal with our notorious friends. Remembered something? It doesn’t matter if it was our sheer wit to counter back or just our good communication skills. These are the factors that will help in coping with our corporate life.

Corporate life is not difficult. It is just different which can be conquered by our own tricks we learned during our campus life.

The journey from college to corporate is a crucial one. With many things to be taken under consideration. ICCE helps students to learn these etiquettes that would help them through their corporate life through their college2corporate program. Join this program to learn the life of corporate.